Promotional product printing is the practice of putting a company’s branding on a physical item to help increase brand visibility. These items can include mugs, water bottles, pens & pencils, stress balls and more. They are often given out to attendees at trade fairs, conferences and other organized events in order to build customer relationships, promote services or products and build brand awareness. Unlike digital marketing which can disappear into cyber space with the click of a button, promotional items are long lasting and offer a greater chance to make an impact.

Branding a promotional item can be done in a variety of ways including screen printing, embroidery and digital print methods. Screen printing involves the use of pre-cut stencils that allow for colored ink to be transferred onto a specific item. It is one of the lowest cost methods for decorating merchandise and is a great option for large orders.

Embroidery is another method of personalizing promotional products that is growing in popularity. Rather than using ink or digital methods, embroidery involves sewing a design into the surface of a product with thread. This technique offers a classic homespun feel that can run the gamut from quaint to bold. Digital print methods such as sublimation, direct to garment and dye sublimation can also be used to decorate items with your logo and are a great choice when you need a lot of color or are looking for a more cost effective alternative to traditional screen printing.

A key factor to consider when choosing a supplier for your promotional merchandise is their ability to meet your deadlines. For example, if you are ordering a large quantity of branded jackets to distribute at an upcoming conference or event, it is best to work with a supplier who can produce the items in time for your required delivery date. Also, if you are ordering a large number of custom branded items for onboarding new remote employees, having a supplier that can handle both production and decoration of the product can help minimize touch points in your supply chain. For more details on promotional product printing visit https://www.orlandoprintingservices.net/.